McLaren and Swedish Huski Chocolate announce Formula 1 partnership
McLaren Racing and Huski Chocolate are proud to today announce a multi-year partnership that will see the Huski Chocolate brand represented on the rear wing of the McLaren 2019 race car, the MCL34. The Swedish company’s branding will also appear on the team’s race drivers, Carlos Sainz and Lando Norris, and team personnel
From today, Huski hot and cold chocolate drinks will also be served at the McLaren Technology Centre in Woking, UK, and in McLaren Racing team hospitality, for team personnel, partners, media and race guests at Formula 1 events around the world.
Fredrik von Essen, Chairman, Huski said:
“Huski Chocolate has always been about lifestyle and adventure, so what could be a better platform that supports our further expansion than the unique lifestyle of Formula 1? After we met with McLaren at the team’s headquarters in the UK, we were convinced that they were the right partner to help us market our new unique cold chocolate drink worldwide.”
Zak Brown, Chief Executive Officer, McLaren Racing, said:
“We’re pleased to have Huski Chocolate on-board with our team and support the company in their ambitious plans by introducing them to our global sport. I look forward to enjoying a drink together at track, and sharing our adventure with our new partners.”
For more information about Huski Chocolate, please contact
Linus Wessman, CEO-Huski Chocolate
+1 760 914 0089 / +46 76 104 44 20
The company headquarters is located in Stockholm, Sweden.
Notes to editors
About Huski Chocolate:
Huski Chocolate was created in the tough arctic conditions you’ll find in the northern parts of Sweden and has a perfect balance between energy & taste. The Huski chocolate is known as a delicious hot chocolate drink, and will soon also be available as an inventive cold chocolate consumer product: a cold ready-to-drink chocolate, perfect for lazy days in the sun with a smooth, soothing and rich Huski chocolate taste. The cold Huski chocolate will be launched on carefully selected markets starting this year